

Westcliff University Unveils Two Exciting New MBA Concentrations
How AI is Shaping the Future of Technology in Business
Westcliff University’s Master of Business Administration with Applied AI in Business concentration is designed to equip students with cutting-edge skills needed to navigate the complexities of the technological landscape. The program focuses on how Artificial Intelligence (AI) can be leveraged in the business world, empowering students to solve complex problems, enhance decision-making, and boost overall performance.
This concentration stands out for its focus on the strategic application of AI to innovate business practices, sharpen competitive advantages, and enhance operational efficiency. Westcliff University has embraced AI at the highest levels, with President and CEO Dr. Anthony Lee leading the charge. As Dr. Lee shared in a recent interview with The Evolllution “The accelerated progression of AI has significantly advanced the realm of higher education. Educators must embrace AI, not just within academic programs but also in institutional operations.”
Westcliff is also a leader in ethical AI usage, with innovations like the Socratic Metric, a proprietary AI technology developed to ensure academic integrity and responsible AI application in higher education. This tool aggregates data from courses to assess students’ understanding and track how their work aligns with the material, creating a personalized, ethics-driven learning environment. As AI continues to revolutionize industries, Westcliff University is at the forefront of integrating this technology into both education and business, preparing students for a future where AI plays a pivotal role.
Hospitality and Tourism Management: Navigating the World of Global Tourism
The second new concentration, Hospitality and Tourism Management, prepares students for leadership roles in one of the most dynamic and resilient industries worldwide. Westcliff University, with campuses in some of the most iconic tourist destinations in the United States, is uniquely positioned to offer students unparalleled opportunities in this field.
This concentration equips students with a deep understanding of hospitality and tourism fundamentals, from customer service excellence to revenue optimization and conflict resolution in the workplace. Students will also dive into the latest technological innovations shaping the industry, ensuring they are prepared to thrive in a competitive global economy.
Through partnerships with industry giants like Disney, Westcliff ensures its students are not only educated but connected. The university regularly hosts career fairs with industry leaders, providing networking opportunities that can kick-start students’ careers in the hospitality industry.
Tourism, a vital part of the global economy, continues to grow, with Los Angeles generating more than $40 billion in business sales and providing more than half a million jobs. Miami’s tourism sector contributes nearly $30 billion to the local economy, and Orlando is seeing a resurgence with 74 million visitors in 2023 alone. This concentration prepares students to harness the opportunities in this flourishing sector and positions them to succeed globally.